A BUILD OF MY OWN / ECOMMERCE & REAL-WORLD DEMOS

Mildly Offensive Tees

I originally ran Mildly Offensive Tees so I’d have real data for ClickMagick presentations. It also gave me a place to run low-budget campaigns with positive ROI. Now I’m revamping the store with AI before launching ads again.

My roleStore owner, marketer & AI-assisted revamp

Visit the store

Mildly Offensive Tees public homepage — A look at the public homepage, October 2026.

MY PART IN THE STORY

I wanted something real to demonstrate.

When I was presenting ClickMagick, I wanted real campaign data from a business I’d actually run. So I ran a store with a sense of humor, handled the marketing, and used what happened in the campaigns to make those presentations more useful.

THEN CAME THE WORK.

A demo project became a place to experiment.

I ran low-budget ad campaigns and used the store to put the tracking and marketing into practice.

Now I’m revamping the store with AI. Shopify and Liquid support the storefront, Printify handles print-on-demand fulfillment, and Klaviyo supports customer email. Automation and agents help keep tasks moving while I direct and review the work.

The plan is to launch ads again once the store is fully optimized and ready. For now, the focus is getting the experience into shape.

Shopify & LiquidStorefront and customer journey.
PrintifyPrint-on-demand fulfillment.
KlaviyoCustomer email.

How the store’s core pieces fit together.

AND HERE’S WHAT HAPPENED.

Positive ROI on a small budget. A new chapter underway.

The earlier campaigns delivered positive ROI and gave me real data for ClickMagick presentations. Today’s revamp is the next chapter; the new ad launch is still ahead.

I like having something real to demonstrate. It’s a lot easier to explain tracking and marketing when I can point to a store and campaigns I’ve actually run.