Home / Attribution & marketing techTHIS IS THE WORK I KNOW INSIDE OUT.

The numbers
tell a story.
I follow the trail.

When you’re putting effort into marketing, you want to know where the results are coming from. I help you follow what happens between the ad, the customer journey, and the sale so the numbers become useful.

ClickMagick partner & Head of Support since 2017.
Thousands of companies. All kinds of setups.

THE JOURNEY I LOOK AT

A click is just
the beginning.

  1. The adWhere did the visit come from?
  2. The journeyWhat happened along the way?
  3. The saleWhat was recorded, and where?
  4. The attributionWhat gets credit for the result?
A way of thinking through the investigation. The actual setup determines what I can verify.
LOOK AT THE WHOLE PICTURE.

A dashboard is
a starting point.

“These numbers don’t match.”
Okay. Let’s find out why.

If you’ve ever had two dashboards tell you different things, you know how quickly a simple question can turn into an afternoon of second-guessing. I start by understanding what you’re selling, how people get there, and what you expect the tracking to show.

From there, I trace what I can verify: the click, the visitor journey, the conversion, the payment, and what the ad platform received. A recorded sale and an attributed sale answer different questions, so understanding what each system is telling us helps narrow down the gap.

That might take me into tracking code, a request payload, or documentation that needs comparing with the software’s actual behavior. I’ll also ask you questions, because the detail that makes everything click is often something about the way your business is set up.

I want to explain what happened,
and give the team a useful way forward.

MARKETING SENSE. TECHNICAL CONTEXT. PEOPLE SKILLS.

I can talk through
the business goal
and the technical details.

I’ve worked with Google Ads, Meta Ads, Microsoft Ads, X Ads, and ChatGPT Ads, and I understand why a tracking issue matters beyond the dashboard. You’re trying to make a decision about your business, and you need an explanation you can use.

I’m comfortable talking through that goal with a CEO, the customer experience with sales, and the implementation details with development. When an issue needs escalating, I bring the observed behavior, supporting evidence, and a focused recommendation so the next person has a useful place to start.

You get someone who can keep the conversation connected as the work moves between people.

Inside my work at ClickMagick
HERE’S WHAT THAT LOOKS LIKE.

A little evidence
goes a long way.

Illustration of investigating technical evidence
Illustration
FROM A REAL CUSTOMER CASE

The Stripe detail worth questioning.

A setup check, an unexpected account name, and a documented handoff that helped the team address it.

Follow the investigation
Mildly Offensive Tees’ public storefront
My store’s public homepage
MY OWN CAMPAIGNS, TOO

A store that made the demos real.

A store I ran for ClickMagick demonstrations, with low-budget campaigns that delivered positive ROI.

See the project
AND NOW I HAVE A BETTER TOOLBOX.

AI makes the digging faster.
Experience gives it direction.

I use AI to research, explore explanations, and organize the findings, while I bring the context and check what comes back. For you, the point is a clearer answer and a useful next step, with someone who understands the work taking responsibility for it.

How experience and AI work together
TELL ME WHAT YOU’RE WORKING ON.

Let’s connect
a few dots.

Whether you’re working through a tracking problem or have an idea you’re ready to explore, tell me a little about it. I’d love to hear what you have in mind.

Let’s book a call

Email me and we’ll find a time.